Creating an Editorial Calendar

I came across this article on Editorial Calendars by Arianne Griffiths on her blog All Up in Your Pixel and another article on Creating an Editorial Calendar by Snap Creativity.  They offer excellent advice and tips.  Calendars/Plans give you an easy way to be organized and focused in your marketing efforts.

An editorial calendar is a great tool for bloggers and marketers alike. It allows you to get a handle on your content by answering some of the most important questions about who you’re planning to reach, when you should be writing, what you have to say and where you’re going to say it.

Businessman Drawing Marketing Concepts

If you’re running a site with multiple contributors, an editorial calendar will also help you keep track of who is responsible for generating content at what time. It’s likely the best way to keep publishing streamline and organized, and to set time restraints for yourself and your team.

Create A Template:

Editorial Calendar

You don’t need to make a complicated calendar for your editorial needs; in fact the simpler the better. All you need to do is find something that you’re familiar with and run with it. If you’re most comfortable using Google Calendar, you can create new calendar and make that into your editorial one. If you like using a day planner, by all means, use that. If the calendar on your phone works best for you, you could even utilize it. If you’re looking for ideas, try looking for editorial calendars on Pinterest to get some ideas. (Pictured: SheKnows Annual Editorial Calendar)

Brainstorm:

In order to create your editorial calendar. You need to have a number of post ideas that fit in with your marketing plans. Take some time to research others who are blogging in your field to get some ideas of what you feel is relevant or irrelevant to your business. Once you have a list that you’re satisfied with, you can start to plug those blog posts into your calendar.

Top-Level-CalendarUse and Update:

The point of an editorial calendar is to keep you organized and on task. It’s great to wake up each day and know exactly what needs to be written, or to be able to advise your staff in kind. For an editorial calendar to be effective, you need to update it on a regular basis; write, publish, brainstorm, repeat.
An editorial calendar is an excellent way to keep from feeling rushed or overwhelmed when it comes to blogging, newsletters and other outreach. When keeping up with an editorial calendar, you can sit down and write your posts for the week in a matter of hours because you know what needs to be done, and that will free up your time for so many other important things.