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Building a Content Plan

July 13, 2016 @ 9:30 am - 12:30 pm

Part 1  (How to Communicate Online & Get Your Message Across)  was so successful and well received, attendees wanted more!

This event is a stand alone, you don’t need to have attended Part 1

Part 2:  Building a content plan – an overarching theme

In this workshop, we will:

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  • Create a go-to content planner spreadsheet of what customers ask you
  • Review the components of an optimal social media post
  • Learn about Social Platforms / Apps you can use to build your online presence
  • Learn how to create an educational video on the quick
  • Understand what to blog about; the four components of a good blog post
  • Walk away with a full content plan
  • Large-scale Q & A for specific social media questions



That's The Idea Logo

Jill Kennedy is the owner and social media manager of That’s the Idea, a business‐to‐business social media management and content creation company. Jill strives to educate small business owners on the importance of building an online presence and audience across social media channels. Jill is passionate about storytelling, the written (or typed) word, pet care and new music.


Do I have to bring my printed ticket to the event?  No you do not need to bring a ticket with you

What can/can’t I bring to the event? You don’t need to bring anything but your questions and a notebook if needed. Light refreshments will be provided.

Is there Parking? Yes there is plenty of free parking.


For more information, call us at (905) 668-4949 or email clientservices@bacd.ca



July 13, 2016
9:30 am - 12:30 pm
Event Category:


905 668 4949


BACD - 3000 Garden Street, Suite 200
Whitby, Ontario L1R 2G6 Canada
905 668 4949