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Reading Google Analytics: What the Numbers Mean

October 26, 2016 @ 9:30 am - 11:30 am

Reading Analytics: What the numbers mean
In business, whatever gets measured gets managed, and today we have no shortage of data we can call up at our fingertips. The problem is, it’s difficult to know what exactly we’re looking at when the numbers roll by. This is what data analysts and SEO gurus do for a living, of course, but for the entrepreneur this isn’t always an affordable approach. Learning to demystify the metrics is significant step towards understanding where your online visitors are coming from, what they’re looking for, and what’s actually happening with those expensive advertising campaigns. In this workshop we’ll take a look at three types of metrics commonly used in digital marketing: Jetpack stats on WordPress, Facebook Insights, and Google Analytics. We’ll learn what sort of data is available, what the data tells you, and some simple adjustments to your user flow to get the numbers you really want to see.


About Steve Baric, President SMB Webservices

SMB Web Services is a fullservice internet marketing service and consultancy based in Whitby,

Ontario. Based on over 20 years of internet marketing training and experience, SMB provides

solutions from website design and installation to social media marketing, PPC advertising, SEO

and SEM administration and oversight, and strategic public relations. Providing training, project

management, change management, lean process analysis, and executive management rounds out

SMB’s service profile, giving small to medium businesses a complete marketing and management

system unavailable from any other small provider in the Durham Region.


Do I have to bring my printed ticket to the event? No you do not need to bring a ticket with you

What can/can’t I bring to the event? You don’t need to bring anything but your questions and a notebook if needed. 

Is there Parking? Yes there is plenty of free parking (3 hour limit).

For more information, call us at (905) 668-4949 or email clientservices@bacd.ca


October 26, 2016
9:30 am - 11:30 am
Event Categories:


905 668 4949


BACD - 3000 Garden Street, Suite 200
Whitby, Ontario L1R 2G6 Canada
905 668 4949