Barbara Stadnik, DOMP
Barbara Stadnik, DOMP
Barbara is a Osteopathic Manual Practitioner that provides osteopathic treatments to individuals who suffer from chronic pain, dysfunctions and ailments. With the use of her hands, she can identify restrictions and correct structural misalignment by working with multiple systems of the body in order to restore and improve function within the body. Barbara was a participant in the Starter Company Program.
How did you get started in this business?
I got started in this business as an Osteopathic Manual Practitioner to provide a holistic service for those suffering from pain and dysfunctions. I want to help my patients find the root cause of their problems and find the relief they need in a sustainable, lasting way.
How did the help you got from BACD impact you and your business?
The help I received from BACD impacted me and my business immensely. Financially, it allowed me to pay for my start-up costs and more. Without that I definitely wouldn’t be where I am currently. The mentor sessions are very helpful too, you learn about the ins and outs of business. Just when you think you know what you are doing, there is always something new you learn in order to have your business functioning at its optimal capacity.
What was most impactful for you being in the Starter Company program?
The advice of Patrice was the most impactful in the Start Company Program. Patrice listened, acknowledged, provided great advice and most importantly made you think outside the box. Her advice and suggestions made you think and to challenge yourself beyond the status quo.
Why did you think you wanted to be an entrepreneur?
Pursuing a career following my education has opened up the opportunity for me to become an entrepreneur. My goal in practice is to educate and to learn everyday with each patient I meet to embark on journey to recovery and good health and well-being. Over time with the success of my practice I will be able to expand my business and own a wellness center, allowing me to open up opportunities for those looking to start a career in the health realm.
What was more difficult than you thought it would be?
I knew starting a business would be difficult, however once you get started you realize there’s all these little but very important things that make a business successful. Getting patients has definitely been difficult, as people do not know what osteopathy is and just starting out. Marketing is another thing that I have found difficult, trying to figure out what works and what doesn’t. Being an entrepreneur is definitely a learning curve which only makes you stronger as a business and an entrepreneur.
How do you market your business? How are people aware of your business?
I market my business through social media such as Facebook and Instagram. I have marketed on Facebook by running an ad by determining a target market and location. I also post on local health and wellness groups, mom swap groups etc. True Roots Healthcare is the clinic I work out of; they also market me on their Facebook page and newsletters.
People are aware of my business due to referrals, True Roots Healthcare website, and word of mouth. I am looking to attending a Women’s Wellness Event in Uxbridge in April and speaking at various Lunch and Learns at various clinics, dentistry’s etc.
What do you do to keep abreast of the changes in your business and in your industry?
To keep abreast of the changes in my business and in my industry I always make sure that I am up to date with all the information regarding the practice of osteopathy, association policies and memberships.
In order to be at the forefront of the industry I am committed to continuing my education in order to be up to date with various techniques and modalities.
What advice would you give to someone who wants to start their own business?
To never give up even when you think there is nothing else you can do. There will always be ups and downs and if you have the passion and determination you will persevere. Be smart financially, with decisions and business planning everything you decide has an effect on another aspect of the business. Lastly, have fun and enjoy what you are doing.
What is it that you do that’s made you a success?
The more reviews I receive from patients who have successfully completed their treatments and the results they have achieved it gives others the opportunity to see the results they can achieve through osteopathic treatments.
Has technology impacted how you conduct business?
In the fast pace world that we live in technology has impacted how business is conducted. People are able to go online to learn more of the services provided and are able to book an appointment online whether it is on a computer or right front their cellphones.
With the use of cellphones people can be sent reminders, newsletters, information etc. right to their phones or by seeing a post on social media.
What is the future for this type of business?
The demand in alternative healthcare recognized by the government is growing exponentially throughout Canada. There is an increase in osteopathy treatments. Osteopathy has been around for hundreds of years and with the increase in research along with the public’s continued concerns of current drug therapies and the status quo of healthcare, there is a market for more natural approaches to healthcare. It has been a long road to bring these ideas and practices back to the medical profession, especially in Canada, however a steady influx will begin in the next upcoming years for osteopathic manual practitioners and other alternative healthcare practitioners. With the market shifting to more alternative health services choosing an osteopathic manual practitioner will become similar to selecting a physiotherapist or chiropractor to treat injuries.
Whom do you seek advice from for your business?
I seek advice from other business owners. I have connected with other entrepreneurs who offer a variety of services or products and have discussed own successes and struggles throughout our endeavors or to bounce ideas off of each other.
Seeking advice also from my clinic owner, because she has gone through everything I am going through right now. She has provided great support and advice of things to try and do in order to become successful in the health realm. I also seek advice from my patients, to see what the like or dislike regarding treatment, information etc. Constructive criticism is important in order to improve and be more successful.