Tender Arms HealthCare Providers Corp

Jodene Russell

Owner

Tender Arms HealthCare Providers is a home care agency located but not limited to the Durham Region.

1844-240-7900

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Tender Arms HealthCare Providers is a home care agency located but not limited to the Durham Region. Our main focus is providing optimal support and home care service to individuals that have difficulty completing ADL’s independently.

Tender Arms offers a wide range of support service including personal support, home care, companionship, respite, and palliative care services.

As the Facility Manager at Tender Arms, my aim is to develop Safe, Respectful, and Transparent relationships within my client and staff base.

HOW DID YOU GET STARTED IN YOUR BUSINESS?

I always knew that I wanted to help people but I wasn’t sure how. One day a friend suggested that I go to school to become a PSW. At first I didn’t even know what a PSW was. I started researching about being a PSW. It just so happened that enrollment for winter classes where taken place the following week. I wrote an entry test. I passed and I was accepted into the program. June 26, 2012 I graduated as a Personal Support Worker.

HOW DID THE HELP YOU GOT FROM BACD IMPACT YOU AND YOUR BUSINESS?

BACD is the reason why my business is a success today. The support I received from the staff at BACD gave me the push I needed to make my dreams of being and entrepreneur a reality.

BACD is a great place for any person that has thoughts of owning their own business. The Starter Company is a well designed program to help any business succeed. The step by step instructions on how to build a foundation for your business is extremely instructive. The business plan templates, goal setting strategies, and two year financial outcome spread sheets make it easy for any person to understand no matter their age or education background.

One of the best parts about the program was having the opportunity to be paired with a mentor. Having a mentor was very important to me as she provided me with support. Not only did she push me, but she kept me focused. At times when I couldn’t see the light at the end of the tunnel my mentor gave me words of encouragement to keep me going. My mentor believed in me and she made my dreams her dreams.

I am thankful for the opportunity of being apart of the Starter Company Program. The guidance I received from BACD gave me the knowledge, added drive, and confidence I needed to accept any challenge.

WHAT INSPIRED YOU TO START YOUR OWN BUSINESS?

While working as a PSW in the community I saw that there was a need for quality care and I knew that I have what it takes to provide top notch care.

WHAT WAS MORE DIFFICULT THAN YOU THOUGHT IT WOULD BE?

A challenge that I have had to face is, many families are in need of care but, can not afford the care they need.

HOW DO YOU MARKET YOUR BUSINESS?

I market my business through Yellow Pages, White Pages, and CCAC website.

HOW ARE PEOPLE AWARE OF YOUR BUSINESS?

I advertise my business through various social media sites Facebook, Twitter, and Instagram just to name a few. I also have a business website https://tenderarmshealthcareproviders.com.

WHAT DO YOU DO TO KEEP ABREAST OF THE CHANGES IN YOUR BUSINESS AND IN YOUR INDUSTRY?

Change is inevitable so I stay informed by watching the news, reading healthcare articles. I am also a Nursing student so it is part of my requirements as a RPNS to stay informed with the CNO policies.

WHAT ADVICE WOULD YOU GIVE TO SOMEONE WHO WANTS TO START THEIR OWN BUSINESS?

I would strongly advise any individual to start their own business. I believe every person has a purpose and I believe that you should always follow your dreams.

WHAT IS IT THAT YOU DO THAT’S MADE YOU A SUCCESS?

Having the support from my husband, mentor and BACD is a huge part of my success. I believe my ability to remain persistent throughout the ups and downs also contributed. The information I learned about leads kept me in contact with my potential clients.