Digital Marketing

How to Optimize your Google My Business Listing

An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general. Qualifying local businesses can claim this free listing…

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Do It In Durham – something for everyone!

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Do It In Durham started in 2013 – an initiative to bring together our business community with the goal of celebrating entrepreneurship!  We planned to bring together a number of presenters and partners to collectively put a series of events related to business learning, networking and connecting on a calendar. We want our businesses to…

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Digital Durham launches today!

FOR IMMEDIATE RELEASE – October 18, 2017 DIGITAL DURHAM – PUTTING DURHAM BUSINESSES ON THE DIGITAL MAP! A new program called Digital Durham has launched in Durham Region with the purpose of helping local businesses improve their digital presence, online marketing strategies and technologies with the goal of increasing revenue and growing their business. Digital Durham is a…

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New Goodies from a recently attended Conference

Image with a finger pointing to the words Be the Star

I recently attended the ASBDC Conference (American Small Business Development Centres) in Nashville Tennessee.  It was 4 full days of workshops and keynotes from 8am – 6pm!  We came back with so much information and many new connections. One day was meeting with the Sister Centres of North America’s Network – Canada, The Caribbean, South…

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Google My Business – Free Online Google Listing

Google MY Business

You have your business up and running. Now you want to ensure potential clients and customers can find your business online. Sure, you’ve set up your Facebook and website (or maybe not – but might want to think about it!), but does your business show up on Google Maps when you search for it? If…

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How to use LinkedIn to Convert higher Paying Clients


Join Leslie Hughes from PUNCH!media as she takes you through how to convert higher paying clients through LinkedIn This advanced workshop is designed for those who already have a sold understanding of LinkedIn and want to take their sales approach to a whole new level. Topics include: How to turn a cold call into a…

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What Social Media Platform is the Best for Business?

Written by Jill Kennedy of That’s the Idea New business owners often ask what social media channel trumps all. The short answer: there is not one. The longer answer: Your business and my business and someone else’s business may gain the most presence from different channels. You should discern what channel is best for your…

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List of Free Marketing Tools

I found Flora Pang’s blog Startup Marketing Strategies & Best Practices a very useful website with great content and a fellow Canadian!.  Flora has a great list of Free Marketing Tools that you’ve got to check out. The tools are excellent and they cover: [checklist type=”eg. checked, dotted, arrowed” margin_bottom=”no”] Search Engine Optimization Tools – includes keyword…

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Guest Article: How to Reach Clients & Start Conversations

Excellent article from Liz Truong from DT Media on how of successfully reach and connect with clients on social media. Everyone knows that the power of digital marketing can successfully get you clients. The question is: how can you help the company you work for do the same? And can you actually get the results you want?…

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