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Trade Show tips for Entrepreneurs

Trade Show

Thinking about being an exhibitor at a trade show in order to promote your company and its offerings? There are some important things you may need to consider: Preparing your budget. Before signing up to be an exhibitor, consider the pricing and quality of your trade show booth within your budget. Sometimes it can be…

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International Women’s Day

IWD March 14 Event

On International Women’s Day how better to celebrate than to share our event in support of Women Entrepreneurs. Sarah Taylor of Sarah Taylor’s Journey will share her story and her journey to Miss Plus Size Canada. Thank you to all the women who have smashed through the barriers for us and thank you to those…

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What’s Killing Content Marketing?

A great article on why our blogs and social media posts don’t always convert our clients into action.  Sometimes I wonder if our clients are even checking out our social media feeds – mostly my content is not original or created by us because I feel that the content is already out there.  I see…

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Content Marketing – Part 1

What is a content marketer? A content marketer is one who uses a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.” In doing so content marketers are able to create profitable customer action such as buying your product.

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5 Steps to Seriously Improve Your Networking Skills

We are deep into the dog days of summer.  Out of office notifications, charity golf tournaments, and outdoor festivals dominate the small business market.  This means that you need to capitalize on any opportunities available.  How do you do that?  Simple.  The following article, courtesy of the always resourceful www.entrepreneur.com, has a great read about…

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What the Color of Your Logo Says About Your Company

The saying goes “a picture is worth a thousand words”; what does your logo say about your business? It takes not only a talented designer to create an image, but a savvy marketer to ensure your logo makes sense for your business. This article and awesome infographic will help you determine one of the most…

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10 Red Flags that will get you Audited

Susan Ward from Small Business Info has an informative article on the 10 Red Flags  that will get the attention of CRA.  These are great tips for entrepreneurs and business owners to follow.  It is so important to not get flagged by the CRA. If you follow these practises you can have peace of mind…

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Easier Than Ever to Start Your Own Business

Excellent article on the state of entrepreneurship and for young entrepreneurs from the Financial Post article today.. Today with the advance in technology it really is easy and fairly cheap to start your own business from anywhere.  BACD deals with many clients who run their businesses from their homes and meet clients at their local…

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How To Come Up With 50 Content Ideas in 30 Minutes or Less

I saw this great post by Kim Garst of Boom Social and I don’t know about you but finding content that is good and shareable for our business and for our clients is often a big challenge.  I loved how easy and step by step her suggestions were.  Today we cannot avoid social media – if…

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Business success is not an accident…and it starts with ‘clarity’:

Success in business is not an accident. It starts with being clear about where you are now, where you need to improve in every aspect of your operation…and how you’ll fix what needs fixing. In today’s hyper-competitive business environment we need to be world-class in everything we do. Mediocrity is no longer an option. Whatever…

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We are spoilt for choice!

  One of my favourite things in life is to learn, read and to consume information related to business improvement, start ups, technology, self development and marketing/sales. It helps me to learn what’s new and exciting as well as to share with our clients so that they can have that information too. Today, with the…

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3 Gmail tricks that can save you hours every week

Vik Singh is CEO and co-founder of Infer, a provider of data-powered business applications. It’s totally unbearable and massively inefficient to process countless emails every day. And yet, to have any chance of success in today’s information world, you must communicate via email. As you succeed, you become more networked, and more dependent on others to achieve…

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5 Questions to Determine If You're Ready to Be an Entrepreneur

The only difference between people who want to be entrepreneurs and the ones who actually are is the work and the risk of getting started. If you feel like you want to be an entrepreneur but aren’t certain if you’re ready yet, here are five questions to help you determine your capabilities. 1. How comfortable…

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Creating an Editorial Calendar

I came across this article on Editorial Calendars by Arianne Griffiths on her blog All Up in Your Pixel and another article on Creating an Editorial Calendar by Snap Creativity.  They offer excellent advice and tips.  Calendars/Plans give you an easy way to be organized and focused in your marketing efforts. An editorial calendar is…

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Dog Days of Summer….5 Simple Acts to Take Right Now

The months of July and August can be slower ones for many small businesses in North America.  While we’ve got a thing or two to learn from some other cultures about taking a “real” holiday, many business owners and their clients take vacations and spend less time thinking about business during the summer months. You…

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A 5 Step Internet Marketing Plan That's Affordable and Effective

  A planned, organized Internet marketing campaign with rotation through a variety of targeted sites, is not hard to coordinate, does not need to cost a great deal of money and can generate traffic and sales faster than Search Engine Optimization (SEO) and/or social media marketing efforts. It takes a bit of research and a…

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Monster Minder

This month, BACD is proud to profile Beverley Horodnyk, Owner of Monster Minder, your local pet sitter and more! Bev is a retired Police Officer with a lifelong passion for animals of all kinds. She founded Monster Minder to pursue her love of animals and serve the needs of their busy owners in the Durham…

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