Good Word Communications is a full-service public relations agency specializing in the education sector. Areas of focus include: writing and editing, media relations, media training, issues management and strategic communications. The agency utilizes a virtual business model, which enables it to keep overhead costs low, so fees can be devoted directly to client work. Good Word Communication serves clients in Durham Region, the Greater Toronto Area and across Ontario.
With more than 19 years of internal and external communications experience at both the corporate and agency levels, Allison Morris-Rosnak is founder and principal of good word communications. Prior to joining the academic sector, she worked for two traditional public relations agencies, leading communications programs for several well-known brands. Allison started good word in 2016 to meet the demand for smart, creative and transparent communications expertise in Durham Region and well beyond. Known for her dedication to generating results for her clients via calculated risks and bridging strategy with innovation, Allison thrives on positively shaping a company and/or brand’s image and clearly communicating an organization’s message(s) to stakeholders in order to drive business growth.
The Starter Plus Program through the BACD provided Allison with valuable training related to all aspects of running her own business. In particular, the mentorship she received assisted her with critical decisions related to growth, the right time to scale, new business development and more.