Content Marketing – Part 1

What is a content marketer? A content marketer is one who uses a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.” In doing so content marketers are able to create profitable customer action such as buying your product.

As a business owner, one of the many hats you wear is the Content Marketer.  Content Marketing is the new buzzword for “marketing” – it is and always should be marketing that engages your customer into conversation and hopefully action.  Marketing has always been about content and different platforms – the important thing to realize is that it must be authentic, have the voice of your brand and be relevant to your audience.

Content Marketing is a strategy of marketing that has great potential for any business. In this article by Copyblogger it explains in immense detail what a content marketer is. As the article goes to summarize, a great content marketer is one that builds an audience before creating/selling their product.

If you are trying to find a new (and tested) marketing solution that will take your business to the next level, this is a great article to read.

Another great website if you are new to content marketing is the Content Marketing Institute They have numerous guides and articles that are worth reading.

Getting Started