What is a content marketer? A content marketer is one who uses a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.” In doing so content marketers are able to create profitable customer action such as buying your product.
As a business owner, one of the many hats you wear is the Content Marketer. Content Marketing is the new buzzword for “marketing” – it is and always should be marketing that engages your customer into conversation and hopefully action. Marketing has always been about content and different platforms – the important thing to realize is that it must be authentic, have the voice of your brand and be relevant to your audience.
Content Marketing is a strategy of marketing that has great potential for any business. In this article by Copyblogger it explains in immense detail what a content marketer is. As the article goes to summarize, a great content marketer is one that builds an audience before creating/selling their product.
If you are trying to find a new (and tested) marketing solution that will take your business to the next level, this is a great article to read.
Another great website if you are new to content marketing is the Content Marketing Institute They have numerous guides and articles that are worth reading.