Good Word Communications

Elevate your brand with a robust public relations toolbox with good word communications

BACD has partnered with good word communications to assist businesses to build a robust communications toolbox at a bargain price.

There are 10 workshops – 2 hours each of in depth content and work. $40.00 per session.

Elevate your brand: building a robust public relations toolbox

Warren Buffett, one of the most successful investors of all time, once said, “It takes 20 years to build a reputation and five minutes to ruin it.” With an estimated net worth of $86.2 billion, the American business guru, investor, speaker, philanthropist and Oracle of Omaha, knows a thing or two about business!

You may have already figured out that launching a business is simultaneously one of the most exciting and overwhelming decisions you will ever make (we know from experience!) and there is no doubt you want your hard work and financial investment to pay off – big time!

What you may not know is that a positive reputation is one of the single most important assets you can have when it comes to cultivating a brand that is 1) wildly successful and 2) able to withstand the test of time. So how do you build and maintain a solid reputation that ensures others see you in the way you want to be seen?

That’s where good word communications come in. Allison Rosnak and Krista Luxton have more than 30 years of collective public relations (PR) experience (they’ve helped shape brands in sectors ranging from education and health care to consumer goods, financial services, technology, government, not-for-profit and more!), they’ve compiled their knowledge into a series of workshops that will enable you to build a robust communications toolbox for your organization and help you elevate your brand and cultivate your (positive) reputation – now and in the future.

Allison Morris-Rosnak

Allison Morris-Rosnak

Krista Luxton

Krista Luxton








Watch our interview below:

Session 1: PR 101: driving your business, brand and success,  Thursday, September 5, 2019

Session 2: Key messages 101: building your PR foundation Thursday, October 3, 2019

Session 3: Storytelling: optimizing the newest (oldest) business trend  Thursday, October 31, 2019

Session 4: Writing for multiple mediums: aligning your channels, Thursday, December 5, 2019

Session 5: Blogging 101: connecting to your stakeholders and building up your brand Thursday, January 9, 2020

Session 6: Media relations 101: cultivating relationships with reporters Thursday, February 6, 2020

Session 7: Media pitching 101: learning to pitch like a pro Thursday, March 5, 2020

Session 8: Media kit 101: creating a media page that gets noticed Thursday, April 2, 2020

Session 9: Media interviews 101: making your message shine in the spotlight Thursday, May 7, 2020