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It’s never been easier to build and launch your own website, but with that power comes great responsibility. A poor website experience can actually turn your customers away and sour your brand reputation, costing you valuable sales. Learn 3 key ways to flip your website from diversion to conversion, building your brand and turning browsers into buyers.

If you want your website to work for you, you need to optimize 3 core areas to create a positive experience for your visitors. When you build a website with no real user journey or brand experience in mind, you’re at risk of diluting your brand, confusing visitors and ultimately turning away profitable leads. To avoid creating a dead-end website, you’ll learn how to bring your visitors on a clear journey full of loyalty-building elements that genuinely connect with your audience. When you connect with strangers, that’s where the power of conversion—and sales—happen.

About The Presenter:

Sharai Viapiana is a brand strategist and founder of Sozo Media, a brand and website studio based out of Pickering. Specializing in branding from the inside out, Sozo Media helps online small business owners scale with purpose to build dynamite brands that look, feel and sound like them. Sharai is also a mom to 2 spunky girls, lover of the colour orange and prides herself as a “creative geek”.

Do It In Durham

Now in its 9th year, ‘Do It In Durham’ is a major part of the Durham Region business calendar. It is our collaborative series of events held during Global Entrepreneurship Week (GEW). It is brought to you by local businesses and organizations who are already ‘Doing it in Durham!” Global Entrepreneurship Week is where we celebrate the job creators, innovators, entrepreneurs and businesses GLOBALLY in over 170 countries.