PLEASE REVIEW THE BACD EVENT POLICY PRIOR TO REGISTERING. Click to read: BACD Event Policy

PLEASE NOTE: All BACD events/workshops will be held virtually until until further notice.

A Zoom link will be included in the event information, so you can join at the scheduled time.

Loading Events

« All Events

  • This event has passed.

Building the Foundation of Success for Your Artisan Business

Wednesday
February 26
12:00PM - 2:30PM

Like any Small Business, the success of a maker business depends on marketing and marketing strategy. Without marketing, sales will remain sub-optimal. Insufficient sales generally means the business will fold.

In this course you will learn the 6 fundamentals of marketing strategy, why they are important, and how you can use them to build and grow your maker business.

Key takeaways are:

  • Creating a Vision for your business.  What will your business be 5 years from now?
  • Determining what your maker business will deliver to shoppers
  • Analysing your business and its environment to strengthen your business
  • Setting business goals to establish landmarks of success
  • Identifying your market segments to focus your efforts and resources
  • Describing the messages you will use to sell your creations and grow your business

Bert Notarius is a Business Coach with over 40000 hours of experience in sales and marketing management with a Fortune 100 Company. Since 2012 Bert has worked with Ontario based Small Businesses in and outside of the Handmade and Maker Industry.

Bert is a woodworker and comes from a family with three generations of professional makers and artisans.

He is the author of 3 books:

“Intelligent Selling at Craft Shows”
“Create. Grow. Sell. A Guide for Building Your Craft Business”
“The 2020 Social Media Content Planner for Artisans and Makers”

Details

Date:
February 26
Time:
12:00 pm - 2:30 pm
Event Category:
Website:
https://www.eventbrite.ca/e/building-the-foundation-of-success-for-your-artisan-business-tickets-91797303205

Venue

Business Advisory Centre Durham
3000 Garden Street Suite 200
Whitby, ON L1R 2G6 Canada
Website:
bacd.ca