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Content Creation for Beginners

March 28 @ 9:30 am - 12:00 pm

Knowing how to promote your business online isn’t easy, there are so many options available. What is the best way to appeal to your ideal client? What are the best platforms to use to get the word out there? In this workshop, Laura will be bringing content creation back to basics.

By attending you will learn:
– How to start a blog
– How to start a newsletter
– How to create a business page on social
– The best apps for content creation and more!

This workshop is perfect for business owners that are:
– Just starting, or 
– have been in business for a while and have never created online content, or
– are not tech-savvy, and
– need direction on creating content

About the Presenter: 
Laura Watts is the CEO or, Chief Everything Officer, of Double Take Content Creation, a content writing and strategy company based in the Durham Region.

A business owner for the last six years, she has a background in Public Relations, Radio, and Television and is a graduate of the Journalism and Communications Media Advanced program from Mohawk College.

She has been published in Durham Parent Magazine, Getting Organized Magazine, The Ajax News Advertiser, her college newspaper and other Metroland publications such as the Hamilton Spectator. She has also self-published a book on Amazon called, Double Take Closets.

Laura has been blogging for the last ten years, and her blog was voted one of the top mom blogs in 2013 by Toronto Mom Now.

A lifelong writer and creative, Laura always knew she would end up in a creative field. She finds marketing thoroughly interesting and loves to help business owners create fantastic content.



March 28
9:30 am - 12:00 pm


Business Advisory Centre Durham
3000 Garden Street, Suite 200
Whitby, ON L1R 2G6 Canada