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Digital Durham: Building thought leadership through curated & created content
February 28 @ 9:30 am - 11:30 amFree
Digital Durham – an initiative to help Durham Region businesses harness the power and opportunity of transacting business online. Over 80% of businesses in Canada are not ready to do business online, don’t be one of them!
The Brand Called You: Building thought leadership through curated & created content
You are a brand – whether you’re self employed, or work for a large corporation. Sharing relevant content in the right context is the key to building trust, positioning yourself as a thought leader, and converting higher paying clients.
In this session you will learn where to start, what to post, when you should be posting and how to manage your time effectively.
About the Presenter:
Leslie Hughes, Punch Media
Leslie Hughes is a LinkedIn Specialist, a Professor of Social Media and the Principal of PUNCH!media. Leslie began working in digital media in 1996 and worked with brands such as Weddingbells Magazine, Visa Canada, and Prozac before starting her own company, PUNCH!media in 2009. PUNCH!media has developed Social Media strategies for TVO, The Children’s Wish Foundation, has been a LinkedIn Writer and Trainer for companies such as Guardian Life Insurance Company of America, RBC, Investment Planning Counsel and more.
She is and has been a corporate trainer for the Social Media Marketing Certificate at The University of Ontario Institute of Technology and finds her most challenging audience to be her students at Durham College – and not for the reasons you might expect.
She has narrowed her niche as a champion of LinkedIn because she believes it’s the most powerful out of all the Social Media networking sites. Leslie was featured on CTV’s “The Social”, is proud to have been called a
“Social Media Guru” by CBC Radio and has just authored her first book “CREATE. CONNECT. CONVERT.”
Please arrive 15 minutes prior to the event, to allow time for check-in. You do not need to bring a ticket and there is on street metered parking.
For more information, call us at (905) 668-4949 or email email@example.com