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Digital Durham: Get Found Online – SEO for Business Owners

May 24, 2018 @ 3:00 pm - 5:00 pm

It’s important to be ranked high on Google, but what should you be focusing on to get the results you need? 

This presentation is aimed at business owners that want to learn SEO tactics that produce results, not just high rankings. Learn a step-by-step tactical approach to DIY search engine optimization.

Topics include:

  • SEO Fundamentals
  • Customer Experience
  • Measurement
  • Optimization Techniques
  • Research and Analysis Tools
  • Best Practices for Writing User-Focused Content

About the Presenter:
Bobby Kelly,

Bobby is an analytics consultant that helps web development shops, marketing teams, and entrepreneurs grow their business through strategic use of data. Over the course of 20 years in the business, Bobby has mastered the processes of digital maturity. He has a unique blend of skills that make him attractive to large and small businesses alike. As a consultant, Bobby’s skills have been utilized by TELUS, Koodo, Rogers, Yellow Pages, TD Bank, Highliner, The Minto Group, Plan Canada, Heart & Stroke, Prostate Cancer Canada, The Government of Yukon and Industry Canada.

Bobby helps teams measure, understand and improve digital experiences while increasing the likelihood to recommend (net promoter score) and saving companies money on marketing. Bobby is passionate about helping teams use data to grow.

You do not need to bring a ticket with you, there is plenty of free parking. Light refreshments will be served.

For more information, call us at (905) 668-4949 or email


May 24, 2018
3:00 pm - 5:00 pm
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BACD (Business Advisory Centre Durham)
3000 Garden Street, Suite 200, Suite 200
Whitby, ON L1R 2G6 Canada


Digital Durham