PLEASE NOTE: All BACD events/workshops will be held virtually until until further notice.

A Zoom link will be included in the event information, so you can join at the scheduled time.

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Digital Durham – THRIVE Online

May 26
10:00AM - 3:00PM

Welcome to Digital Durham – THRIVE online!
Join us at this virtual digital conference you’ll learn about upcoming digital trends, online reputation, the power of video and more. Learn about upcoming digital trends for the future, the power of video for social media marketing, managing your online reputation and more.
All sessions will be RECORDED and available to ticket holders after the event. 


10:15-11:15 am
Session 1 – Digital Trends for Digital Customers

Panel moderated by Darryl Julott of Digital Main Street

Panel Members, Mastercard, Facebook

11:20am – 12:20pm
Session 2 – It’s getting Reel: The Power of Video for Social Media Marketing and Small Business

What is the deal with Instagram Reels? How can video engage an audience?

During this one hour presentation we will cover the basic how-to on creating engaging video content on your social media pages. We will also cover examples of small businesses that have leveraged their expertise on social media to create international recognition and how you can use your area of knowledge to help grow your following.

About The Presenter – Jen Pandelidis, JSP Communication & Training

Jen has worked in social media and communications for over 8 years. With experience in not-for-profit and small business, Jen has been able to help several organizations build out social media strategy, increase followers and engagement.

Jen holds an undergraduate degree from Brock University and post-graduate certificate in Corporate Communications from Seneca College, as well as Masters of Education from Ontario Tech University. Jen has taught courses through Durham College and has held positions at Trent University, Nestle Purina, and the Oshawa Community Museum.

Alongside her passion for social media, Jen is passionate about education and with her own small business JSP Communication & Training, hopes to offer training and social media strategy consultation to small businesses.


12:20 – 1pm

Breakout groups:

1: Digital Transformation

2: Video

3: Reputation Management


1:00 – 2:00pm
9 Steps to Digital Transformation

No matter the size of your business, a full digital transformation can help you grow your business. It’s a virtual part of any business strategy and should always be top of mind.

Join Sean Stephens, CEO of Treefrog Inc, as he shares with you the secrets to digital transformation.

In this session, you’ll learn what digital transformation is and how it can help amplify your business. Sean will share his expertise on the nine steps to digital transformation and the things you need to make it successful.

About the Presenter – Sean Stephens, Treefrog

Sean launched into the world of the web in 1997 when dot-coms were plentiful, and the rules were changing daily. He immersed himself in the technology of websites and servers, databases, and programming languages.

In 2001, Sean moved into his current role as CEO of Treefrog Inc.

Sean is an active speaker and regularly speaks to groups about various subjects relating to Internet technologies. Drawing on his diverse background, technical knowledge, and creativity, Sean puts practical tips and ideas forward to help people learn how to grow their business.

2:00-3:00 pm
Session 4 – From Reviews to Revenue: Managing Online Reputation in 2021

In this session we will dig into how small businesses can manage their online reputations to ultimately make them stand out to customers needing the services they offer.

About the Presenter – Andrew McBurney, Review Robin

Andrew is a co-founder and partner at Review Robin, a software company designed to help businesses get more online reviews and manage their reputation online.

3:00pm – Giveaway, Wrap up & Next Steps

Can’t make the date? Not to worry, as a registered attendee you will have access to the recorded presentations and slide decks.


May 26
10:00 am - 3:00 pm
Event Category:


BACD - 3000 Garden Street, Suite 200
Whitby, Ontario L1R 2G6 Canada
905 668 4949