PLEASE NOTE: All BACD events/workshops will be held virtually until until further notice.

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How to Supercharge your Sales- CRM Strategy

November 17
10:30AM - 11:30AM

The world is changing around us and the single biggest driver behind it is TECHNOLOGY.

Sales function is no different, the art and science behind it is getting weaved by technology. But is your Sales Team keeping pace with the changes in Sales Technology?

Don’t be left behind, come and join us for an insightful and compelling session where we will talk you through:

– Changes in the selling landscape for SMBs with the advent of technology.

– The role of technology and specifically CRM is playing to solve the challenges faced by any sales person or team.

– Set of Tools, Apps which can be used by Sales team to make the most out of their time.

– Best Practices and Pitfalls associated with using Sales Tech tools,

You will walk away with a Sales Technology Framework in your mind which can be used to solve the most pressing issues that SMB Sales teams face to boost their top line. Also, five randomly selected businesses which attend our session will have access to a FREE 3-hr SALES CRM consulting workshop with our experts.

About the Presenters

Sainu Punnoose, Sales Director

Seasoned sales and management professional with 15+ years of strategic experience in global IT Solutions companies like Oracle and Fujitsu. He is widely recognized for his dextrous approach to building and motivating teams to deliver quality business results.

A visionary attitude propels Sainu always as the ‘Creator’ of things. He likes to build, be it the solutions or the teams required to build those solutions.

Ishvinder Singh, Business Consulting Director

Charged with 11 years of Digital Consulting Experience across Media, Retail, E-commerce & Manufacturing. He has worked with Fortune 500 companies on their technology strategy. He is committed to using technology to tackle problems at large and is a die hard fan of Salesforce platform and its ability to quickly make a difference for businesses across the globe.

He cares to bring out the best out of myself and people around me. Passionate about coaching & learning new technologies.

This event is held during ‘Do It In Durham Week’.

Now in its 8th year, ‘Do It In Durham’ is a major part of the Durham Region business calendar. It is our collaborative series of events held during Global Entrepreneurship Week (GEW). It is brought to you by local businesses and organizations who are already ‘Doing it in Durham!” Global Entrepreneurship Week is where we celebrate the job creators, innovators, entrepreneurs and businesses GLOBALLY in over 170 countries.


November 17, 2020
10:30 am - 11:30 am
Event Category:


BACD - 3000 Garden Street, Suite 200
Whitby, Ontario L1R 2G6 Canada
905 668 4949