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Plan Your Website Now and For Future Growth!
April 18, 2018 @ 9:30 am - 11:30 am
If you have ever been confused about websites, then this is the event for you!
Your website is your chance to make a great impression and the ability for you to showcase your services, tell your potential customers why they should buy from you, as well as show that your business is legitimate and trustworthy.
Fact – 90% of people will search you online before they buy from you. So, firstly if you do not have a website you are missing out on an important opportunity for potential new customers to find you!
However, many websites are not planned in the first place and contain mistakes that ends up with the potential customer simply leaving the site.
This workshop will help you plan for your what you will need to build a website (whether by you or a professional), so you can build a lead generation website that works for your business. From planning your navigation, your brand, content, social media, adding an event calendar, email marketing, payment options to the ultimate call to action.
In this session you will learn about:
- Domain registration & hosting
- How to create a sitemap/navigation
- Branding assets for your website
- Create web content
- Functionality – Modules & Plugins
- Call to Action
About the Presenter: Andrea Rowland, Business Advisor & Marketing Specialist at BACD
Andred joined BACD officially in October 2017, although has worked with the BACD for over 3 years providing workshops and mentorship. She has over 20 years international experience in marketing, branding and communications having graduated with a B.A. Honours Degree in Graphic Design. Andrea’s true entrepreneurial spirit expressed itself when she started a craft brewery in Australia which has given her hands-on knowledge of the challenges of starting and growing a business which she now shares with clients at BACD.
She has been running her own branding and marketing business in Oshawa and is now a certified GrowthWheel Business Advisor.
Area of Speciality: Marketing plans; value proposition; target market; branding; digital marketing; websites; social media; product portfolio.