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Protect Your Brand. Why Trademarks Matter
April 25 @ 11:00 am - 12:30 pmFree
Have you come up with a name for your business that’s clever, catchy and describes the essence of you and your product? You may have just created a trademark! Everything that sets your business apart—its name, product and service name, slogans, logos and even sound—produces a brand image that your customers come to know. Learn how registering a trademark can protect your brand identity and set you apart from the competition.
About The Presenter
Kevin Shipley is an engineer, patent agent, lawyer, trusted advisor and (self-professed) all-around good guy.
En route to Gilbert’s, Kevin obtained degrees in mechanical engineering, economics and law, and has spent several years honing his craft and developing a practice based on patent prosecution and IP portfolio strategy and management. Kevin also has significant experience in large-scale freedom-to-operate and product launch/clearance projects (to avoid getting into trouble) as well as aggressive patent portfolio mining and offensive patent filing projects (to create trouble for competitors). He also opines on patent validity and infringement, and provides advice relating to IP licenses, confidentiality agreements and other IP-related agreements.
Having been bitten by the entrepreneurial bug (but not quite enough to quit his day job), Kevin focuses a portion of his practice on working with start-up companies. He has worked with and provided support to a number of start-up incubators in south-western Ontario (including RIC Centre, ICube, Communitech, Impact Centre, DFZ and the like). For these clients, Kevin provides assistance with developing early-stage and ongoing IP strategy, identifying commercially relevant innovations and securing registered IP rights, and leveraging and licensing IP assets for commercial advantage. Kevin also generally serves as a sounding board for business strategy development.