PLEASE NOTE: All BACD events/workshops will be held virtually until until further notice.

A Zoom link will be included in the event information, so you can join at the scheduled time.

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The Secrets To Instagram Hashtags & Stories For Your Business

November 20
12:30PM - 2:00PM


Keep hearing about Instagram Stories & hashtags but not entirely sure what it is, or why you should care? It’s no secret that Stories are a big deal on Instagram.

Creating Instagram Stories is the #1 way to boost your engagement & following on IG. Businesses are increasingly using Stories to promote their brands to engage with the massive amount of people viewing Stories on a daily basis. More than 80% of all Instagram users follow at least one business account and an estimated 20% of Instagram Stories posted by a business result in a direct message.

Instagram has gone through a lot of changes in the past year, including new features, tools, and a whole new video channel. But one thing has remained constant throughout: the importance of Instagram hashtags. Instagram hashtags are FREE  advertising for your small business.

In this workshop, you will learn:

  • What you need to think about before you post your Story
  • What to share on Instagram Stories to get your followers talking.
  • How to increase your engagement on Instagram by using Instagram Stories.
  • Why Hashtags are the #1 Organic growth strategy on Instagram?
  • What are the different types of hashtags you can use?
  • How to create a Hashtag strategy that will get your content the attention it deserves

About The Presenter

Orzala is the owner of Make it Happen Services. A social media marketing boutique that helps small businesses develop and implement effective digital marketing strategies using social media and email marketing techniques.

Orzala is passionate about helping small businesses grow their online presence furthering their business success. Orzala began her journey earning a post-secondary diploma in Business Administration, followed by earning a Bachelor’s of Commerce degree.

She is an active member of the community. She has mentored young entrepreneurs at the
BACD (Business Advisory Centre of Durham). Orzala is a columnist for Beautiful Magazine covering topics such as Social Media Marketing & Branding. She is also a mentor with Futurpreneur Canada.


Now in its 7th year, ‘Do It In Durham’ is a major part of the Durham Region business calendar. It is our collaborative series of events held during Global Entrepreneurship Week (GEW). It is brought to you by local businesses and organizations who are already ‘Doing it in Durham!” Global Entrepreneurship Week is where we celebrate the job creators, innovators, entrepreneurs and businesses GLOBALLY in over 170 countries.


November 20, 2019
12:30 pm - 2:00 pm
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Business Advisory Centre Durham (BACD)
3000 Garden Street, Suite 200
Whitby, L1R 2G6 Canada