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Up! Practical Sales Talks

April 25, 2018 @ 8:00 am - 9:30 am

Join us for Up!  A series of practical and candid sales talks by experts in the trenches.  We have a great selection of experts who are working their craft in the field of sales and will be sharing their personal stories about their success and tactics they use to be the best in their field.

Pavel Malysheuski – Lawyer, Lockyer & Hein

Pavel Malysheuski is a corporate/commercial lawyer at Lockyer + Hein LLP, a full service law firm.  He provides counsel to clients in a wide variety of industries in all aspects of business law, focusing on business organization and reorganization, private share and asset acquisitions, corporate governance and finance, securities, commercial contracts, and franchise law.

After graduating from Osgoode Hall Law School, Pavel started his career with a national law firm on Bay Street.  He also practiced at the Ontario Securities Commission, where his was involved in the successful prosecution of a massive investment fund fraud among other cases, and eventually returned to private practice.

Prior to obtaining his common law degree in Canada, Pavel obtained his civil law degree and Masters in International Law in Belarus where he practiced business law.  He also holds a Masters degree in Science (Nuclear Physics and Electronics).

Being a lawyer and professional negotiator, Pavel have successfully negotiated numerous dispute settlements and business deals during his career.  In addition, Pavel serves as an instructor in the Lawyer as Negotiator Program at Osgoode Hall Law School, teaching law students the theory and practice of negotiation.

Then join Pavel Malysheuski, a business lawyer and professional negotiator.  Pavel teaches the theory and practice of negotiation in the Lawyer as Negotiator Program at the Osgoode Hall Law School.

Discover what exactly is the business and sales negotiation.  Is negotiation about expanding the pie or dividing the pie or both?  What do you need to persuade your counterpart?  Do you need to be a listener or a speaker?  Have you ever felt intimidated by a “tough cookie” negotiator on the other side or been subjected to “cute” negotiation tactics?  Have you ever been in a negotiation where the best deal is no deal?  Have you planned your negotiation and do you have all the information?  What do you need to close the SALE and do you know your BATNA?

In this talk, Pavel will be sharing his negotiation experience to help you become a better deal closer and will address the following topics:  information gathering and preparation, maximizing your leverage, powers of negotiation, “log-rolling” (offer-concession strategy), emotional intelligence in negotiation, and how to close the deal!

All businesses want more revenues and one of the best ways to get that is through more sales.  There are 9 workshops with guest presenters sharing their knowledge and helping you realize the same success!


You do not need to bring a ticket with you and there is plenty of free parking
For more information, call us at (905) 668-4949 or email


April 25, 2018
8:00 am - 9:30 am
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Whitby Centennial Building
416 Centre Street South
Whitby, L1N 4W2 Canada