PLEASE NOTE: All BACD events/workshops will be held virtually until until further notice.
A Zoom link will be included in the event information, so you can join at the scheduled time.
Writing a Persuasive About Us Page
MondayJune 712:00PM - 1:00PM Free
The key to a successful About Us Page, is that it should not actually be about you, but about your clients. In other words, the page should focus on who you are in relation to your clients. What problem are you solving for them and why should they trust you to solve it?
This one-hour session will cover the elements of an effective About Us page as well as provide tips for crafting your own.
Key takeaways include:
• Elements of a persuasive About Us page
• Review examples of great About Us pages
• About Us page writing checklist
Lea Phillips is a Copywriting and Content Strategist at Lea Phillips Communications based in Northumberland County. Working closely with businesses of all sizes, she communicates their unique stories in a way that is clear, concise and, most importantly, moves their business initiatives forward.