Your Virtual Storefront

If your business needed to close its doors again tomorrow due to COVID and move entirely online, think of your website as your virtual storefront. What do you have up that is going to attract visitors to look further inside? If someone has been past your site on their ‘virtual commute’ 1000 times before, what do you have up that is new that will lure them in? This session will explore the importance of creating content that is continually fresh, that is engaging, and that is designed to keep readers interested so that your business is top of mind.

Attendees will learn how to re-evaluate their content offerings by putting themselves in their client’s shoes, and reimagine their digital presence as though they were an outsider looking in on their website. We will also explore the importance of fresh content, plain language, and why the call to action is always a crucial closer.

About the Presenter

Shaun Bernstein is a journalist turned employment lawyer turned content creator who loves telling stories. An award-winning writer during his legal career, he started The Write Stuff Agency in 2019 after leaving his legal practice behind in order to help small businesses tell better stories.

This event is held during ‘Do It In Durham Week’.

Now in its 8th year, ‘Do It In Durham’ is a major part of the Durham Region business calendar. It is our collaborative series of events held during Global Entrepreneurship Week (GEW). It is brought to you by local businesses and organizations who are already ‘Doing it in Durham!” Global Entrepreneurship Week is where we celebrate the job creators, innovators, entrepreneurs and businesses GLOBALLY in over 170 countries.