Durham Master Clipz & Cutz

Jovanni Mcdonald


Durham Master Clipz & Cutz is a lawn care and maintenance start-up company. It is a residential service targeting middle-class income homes within the region of Durham.




What inspired you to start a business?
Last winter, I started my own snow removal business around my neighbourhood only. As spring was just around the corner and the temperature was getting warmer, I decided to start a lawn care business. I enjoyed the outdoors and wanted something to keep me busy in the summer months.

What value did you get from BACD?
I learnt a lot from the workshops.

Tell us about your business growth.
In May 2021 I started out with 2 clients and now in July, I have 10 clients. My business is still growing successfully.

What marketing strategies have you used?
Some of the marketing strategies that have been successful to me are: -Lawn Signs -Business cards -Flyers -Instagram Page -Kijiji Ad -Family/Friends Referrals -T-shirt Logo -Nextdoor App

What advice would you give someone who wants to start a business?
The advice I would give to someone starting their own business is:

  • Knowing if this is something you would like to do.
  • Find multiple ways you can market or advertise your business.
  • Don’t be afraid to start your own social media business page.

Any additional information you would like to share with the reader?
I would like to take this opportunity to thank Ashley McBride for being a great support to me. I believe it is very important to have a good support system when building your brand and starting your business.

Jovanni is part of the 2021 Summer Company Program.