Karen Hudson & Heather Johnson
HouseLife Services is an affordable Personal Assistant and Project Management service dedicated to Senior Downsizing & Transition, Estate Clearout, Readying Homes for Sale/Moving Assistance and a second set of hands for the Busy Home. When Life Happens... We're Your Trusted Partner.
What inspired you to start your own business?
Having had successful corporate careers yet being overwhelmed with the demands of career, motherhood, and household responsibilities, and also being members of the sandwich generation, we saw a growing need in the market for a service that identified with this client. We realized that nobody can keep all the balls in the air when they are being pulled in so many different directions and we wanted to help others find a way to create better balance. Outsourcing tasks shouldn’t be a nice to have, it should be a recognized need to have.
How did the help you got from BACD impact you and your business?
BACD gave us the focus that we needed to stay on track, especially at the initial stages of launching our business. BACD is always there when we have questions as we continue to grow. The training, workshops and support have been indispensable for us and we’re thankful that BACD can be relied upon in our community.
What marketing strategies have been successful for you?
We market our business through extensive networking, a developed and defined social media program and a targeted approach to distributing our marketing materials and message.
What advice would you give to someone who wants to start their own business?
Our advice to someone who wants to start their own business, would be to find your focus very quickly. We learned this was best managed through finding a good fit with a fantastic and experienced business coach.
Any additional comments or information you would like to share with the reader:
When the value is clear, the decision is easy! Outsourcing makes sense when it’s something you don’t want to do, there’s something you’d rather be doing, it’s affordable and there’s someone who can do it more efficiently and better than you can!