Into The Dog House

Into the Dog House
Caitlyn Druce

Caitlyn Druce

Owner of Into The Dog House

Into The Dog House created a line of orthopaedic, hygienic, eco-conscious, waterproof pet mattresses made from top quality natural latex and coconut fibres.
Caitlyn is a Starter Company and Summer Company graduate and grant recipient.








How did you get started in your business?

As an avid pet parent who has worked in the animal care, municipal animal services & veterinary industries for the last 6 years I came to the realization that traditional pet beds were really lousy.

Even “expensive” pet beds were not long lasting or hygenic, ended up smelly, were a pain to wash and to top it off my dogs never wanted to sleep on them!

One day I started looking for pet mattresses to purchase for my own dogs and I couldn’t find anything, so I decided to create it myself!

How did the help you got from BACD impact you and your business?

The help I received from the BACD is an unwavering feeling of support, enthusiasm and motivation that my business has the potential for success.

On top of being a wealth of information, (with a network of professional advisors in several industries) they truly do care and offer incredible unbiased insight.

It has really helped me expand my vision of my business into something larger and greater than I had first envisioned for myself.

What inspired you to start your own business?

I first came to the BACD in 2014 and was a successful participant in the Summer Company program running my own pet photography business.

The experience I had then was so inspiring and positive that when the idea struck me for Into The Dog House I jumped on it as a possible business venture!

What was more difficult than you thought it would be?

The development and creation of products was a lot more technical than I had initially expected. There are so many learning curves thrown your way when you are developing a product and it can be very frustrating not having all of the answers at your finger-tips. You just learn to ask ALOT of questions.

What unexpected challenges did you have?

When I was first developing my mattress product I had started back in November of 2015. I got a prototype made by my manufacturer that I liked but I didn’t move forward with my business until November of 2016.
When I had ordered what I thought would be the same prototype, it came back to me in a very unattractive material and the manufacturer claimed the one I had initially wanted would cost even more. I couldn’t afford the increase in price so I had to start all over again. It was a very unexpected challenge that very well could have stopped me from continuing but I persevered and found an even better supplier with top quality materials for a way better price!

What advice would you give to someone who wants to start their own business?

Any idea is a great idea! Entrepreneurship is not easy, but it can be a very fun challenge.

The worst that can happen is it doesn’t succeed, and in that case it often leads you to something even better anyway (as long as you keep trying!).