Pop Out Adventures

Christine Cheong

Owner

Pop Out Adventures creates awesome little pre-mapped explore outings scattered throughout Ontario! We believe finding cool things to do locally should be easy and fun. It should leave you happy and excited for the next venture. But we also believe planning is tough and takes more time than most have. That's why we’re unearthing a new way to explore. Let’s create more time for absorbing moments, experiencing new places, and discovering the creative genius behind cool local businesses. Enjoy a Pop Out Adventure explore outing for your next family day, date, solo adventure, or group outing. We plan it, you pop out…simply!

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Pop Out Adventures creates awesome little pre-mapped explore outings scattered throughout Ontario! We believe finding cool things to do locally should be easy and fun. It should leave you happy and excited for the next venture. But we also believe planning is tough and takes more time than most have. That’s why we’re unearthing a new way to explore. Let’s create more time for absorbing moments, experiencing new places, and discovering the creative genius behind cool local businesses. Enjoy a Pop Out Adventure explore outing for your next family day, date, solo adventure, or group outing. We plan it, you pop out…simply!

What inspired you to start your own business?
Interestingly, I didn’t have a forever dream of starting my own business; but I had a passion, and that’s what truly led me here. My passion? I have always had a heart of wanderlust. Planning explorations, travelling, and relishing in moments is where my soul lives. And, as much as the journey itself, I enjoy planning for it. I believe planning creates space for presence. It allows one to truly switch off the mind and immerse in soaking in the world around us, entirely. When the pandemic hit, I turned my wandering to the depths of Ontario and exploring the thousand of beautiful gems that lay right here at our fingertips. So, these two elements combined was my inspiration for Pop Out Adventures. My goal is to ignite more local exploration within Ontario, and create exciting opportunities to discover and rediscover little nooks, hidden gems and small businesses laying right at our fingertips!

What value did you get from BACD?

The biggest value-add for me was the takeaways from BACD’s ‘Do It In Durham Entrepreneurship Week’. Such inspirational and supportive speakers and resources.

Tell us about the growth of your business. How many employees, locations etc?
Operating as an e-commerce business and independently at present. With only a few days post-launch, its exceeded both brand engagement and sales goals. With pandemic protocols being lifted a bit right now, I think folks are super excited to just get out of the house to explore safely, and I’m happy to help provide that excitement and fun for them!

What marketing strategies have been successful for you?
Pop Out Adventures has seen a lot of site traffic from Facebook specifically. This is thanks to a social listening strategy, really engaging with groups, commenting and being active where our audience is.

What advice would you give to someone who wants to start their own business?
It’s a lot of work but really fun and rewarding, just enjoy the ride!