United Entertainment DJ Services
Started to realize the fruits of his labour and BACD was able to get the scoop on his journey thus far.
Tell me about your business?
United Entertainment DJ Services is a DJ company that it’s primary focus is on weddings and corporate events. We provide DJ services, MC services, lighting and full sound equipment for all events.
How did you get started in this business?
I got started over 20 years ago DJ’ing in downtown Toronto and slowly moved to a more corporate level by making contacts within the clubs and word of mouth. Over the last eight months we have had the most impact, since registering our business, building a website and locally promoting ourselves at wedding shows.
How did the help you got from BACD impact you and your business?
First and foremost BACD helped me make the right decision to register my business to suit our business plan. By attending a seminar I got more information than going in the assigned government website. BACD also provided me all the information on how to proceed as our business grows in the next 3 years.
Why did you think you wanted to be an entrepreneur?
I wanted to be the owner of my own destiny, with my own ideas and procedures on how to deal with clients at a high level. I also believe the harder you work the bigger the reward when you are running your own business.
What was more difficult than you thought it would be?
The marketing side of the business, being patient after attending wedding shows to promote my company and getting results. But now it has picked up quite a bit of traction.
How do you market your business? How are people aware of your business?
I have a website (www.unitedentertainmentdj.com) attending wedding shows, keeping in contact with companies that we have provided services before and just recently created a partnership with Sick Kids foundation, by providing our services at no cost to them whatsoever.
What do you do to keep abreast of the changes in your business and in your industry?
Frequently keeping in touch with suppliers of equipment, talking to banquet hall managers on what sort of services their customers are inquiring about, and visiting competitor websites.
What advice would you give to someone who wants to start their own business?
- Create a business plan
- Make targets with dates on them
- Keep true to your ideas
- Be as transparent as you would like other businesses to be with you
- Attend a BACD seminar
- Get as much information as possible from centres like BACD
What is it that you do that’s made you a success?
- I’m honest with my clients
- I provide them with excellent customer service
- I ask my clients if they would be willing to provide us with a personal reference (I have not had anyone say no as of yet)
- I keep in touch with all my clients monthly
- Fair pricing