Written by Jill Kennedy of That’s the Idea
New business owners often ask what social media channel trumps all. The short answer: there is not one.
The longer answer: Your business and my business and someone else’s business may gain the most presence from different channels. You should discern what channel is best for your business.
Learn the ropes
First, explore social media. Look at your current social media channels and ask your colleagues about their experiences, too. Once you’ve had a ‘look around’, ask yourself these questions:
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- What platforms are you comfortable using and where can you use work?
- How much time are you willing to spend on social media?
- Where does your audience spend their time online?
- What time of day they spend on social channels?
Spy on your competitors
Still unsure? Complete a competitive analysis on similar businesses in your industry, perhaps considering local businesses and target demographics. Assess their strengths and weaknesses on social media. Improve where they falter and create similar content where they see social media successes (don’t plagiarize!).
Determine your business style
Where do you get the majority of your business? Is it by networking, referrals, cold or warm calling or lead exchange groups? Find ways to translate your offline current and future business to your social accounts. Consider your target market’s preferences for different types of content by asking questions to your current clients. Then you can bridge the gap between you and prospective clients.
What content does you brand produce?
A quick way to determine which social channel is right for your business is to step back and look at the content you are already producing, whether for marketing purposes or for your clients. We’ve all heard it before, but stick to your strengths! The content creation process will feel more natural.
To give an example: if you are a photographer or graphic designer, you may want to consider image-heavy platforms such as Pinterest and Instagram to share your work and projects.
Sign up for all channels
It is always advised to secure your business name or personal brand across channels even if you do not utilize all of your social media accounts actively. This will prevent someone else from signing up for that network using your business name. Down the road, you can begin building a content base on each channel, but for now you should lock down one to two as you build up your online presence.
“But which ones?” you may ask.
Join us for part 2 for an in-depth understanding of each network, the pros and cons and which industries are typically suited for each platform.
Visit That’s the Idea’s website to learn more about Jill Kennedy and the services she offers for entrepreneurs